WMM Strategy
Your Ultimate Cape Town Marathon Shakeout Runs Guide
If you are traveling to Cape Town for the marathon, here are some shakeout runs you can join, provided to us with the help of Jaide Jacobs, Ambassador of...
Elite & Industry News
Sabastian Sawe to Defend Berlin Marathon 2026 Title After Sub-2 Hour World Record
Sabastian Sawe is set to return to the Berlin Marathon 2026 this September to defend his title—just months after delivering one of the most...
Latest
Cocodona 250: A Record-Breaking Triumph Met with Profound Loss
The 2026 Cocodona 250 has rewritten the history books of ultrarunning, though the week is marked by a deep sense of mourning within the...
Elite & Industry News
2027 TCS London Marathon: Historic 1.33 Million Ballot Entries Set New World Record
The global demand for the 2027 London Marathon has reached an unprecedented fever pitch. Organizers announced today that the application period for next year's race has...
Elite & Industry News
Paula Radcliffe Named Ambassador for ERBC 2026 and EDP Porto Marathon: A New Era for Global Running
In a landmark week for European athletics—hot on the heels of the 130th Boston Marathon and a thrilling London Marathon—the spotlight has shifted to...
Elite & Industry News
1:59:30 – The Barrier Shattered at 2026 London Marathon: Sawe and Kejelcha Make History in London
The 2026 London Marathon results are in, and they have effectively decoupled human performance from historical precedent. The 2026 spring marathon cycle has effectively...
Elite & Industry News
London 2026: The “Physiological Gauntlet” — Can Fresh Tech Beat Boston’s Tailwind?
After a historic Boston Marathon where a massive atmospheric assist and aggressive footwear sent course records tumbling, the eyes of the running world pivot...
Elite & Industry News
“Missed the Mark”: Nike Apologizes and Pulls Controversial Boston Marathon Signage
Ahead of the 2026 Boston Marathon, global sportswear giant Nike found itself at the center of a social media firestorm following a marketing activation...
Elite & Industry News
Fastest Ever: John Korir Shatters Course Record in Historic 2026 Boston Marathon Double-Repeat
The 130th running of the Boston Marathon on April 20, 2026, was a breathtaking display of speed that didn't just follow history—it rewrote it....
Elite & Industry News
Ashley Paulson Shatters 100-Mile Treadmill World Record by Nearly 90 Minutes
BOSTON, MA — The Boston Marathon Expo is typically a place for picking up bibs, testing out carbon-plated shoes, and soaking in the pre-race jitters....
Latest
Inside the Brand: Diadora — The Italian Running Company Emerging for Everyday & Elite Athletes
In a world where the loudest marketing budgets often win the ear of runners, there’s something quietly compelling about a brand that doesn’t chase...
