Elite & Industry News
2027 TCS London Marathon: Historic 1.33 Million Ballot Entries Set New World Record
The global demand for the 2027 London Marathon has reached an unprecedented fever pitch. Organizers announced today that the application period for next year's race has officially shattered the previous London Marathon...
Elite & Industry News
Paula Radcliffe Named Ambassador for ERBC 2026 and EDP Porto Marathon: A New Era for Global Running
In a landmark week for European athletics—hot on the heels of the 130th Boston Marathon and a thrilling London Marathon—the spotlight has shifted to...
Elite & Industry News
1:59:30 – The Barrier Shattered at 2026 London Marathon: Sawe and Kejelcha Make History in London
The 2026 London Marathon results are in, and they have effectively decoupled human performance from historical precedent. The 2026 spring marathon cycle has effectively...
Elite & Industry News
London 2026: The “Physiological Gauntlet” — Can Fresh Tech Beat Boston’s Tailwind?
After a historic Boston Marathon where a massive atmospheric assist and aggressive footwear sent course records tumbling, the eyes of the running world pivot...
Elite & Industry News
“Missed the Mark”: Nike Apologizes and Pulls Controversial Boston Marathon Signage
Ahead of the 2026 Boston Marathon, global sportswear giant Nike found itself at the center of a social media firestorm following a marketing activation...
Elite & Industry News
Fastest Ever: John Korir Shatters Course Record in Historic 2026 Boston Marathon Double-Repeat
The 130th running of the Boston Marathon on April 20, 2026, was a breathtaking display of speed that didn't just follow history—it rewrote it....
Elite & Industry News
Ashley Paulson Shatters 100-Mile Treadmill World Record by Nearly 90 Minutes
BOSTON, MA — The Boston Marathon Expo is typically a place for picking up bibs, testing out carbon-plated shoes, and soaking in the pre-race jitters....
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Inside the Brand: Diadora — The Italian Running Company Emerging for Everyday & Elite Athletes
In a world where the loudest marketing budgets often win the ear of runners, there’s something quietly compelling about a brand that doesn’t chase...
Elite & Industry News
What Peres Jepchirchir’s Withdrawal Means for the London Marathon 2026 Field
The landscape of the 2026 TCS London Marathon has shifted dramatically. Reigning World Champion and 2024 London winner Peres Jepchirchir has officially withdrawn from...
Elite & Industry News
The 4 Most Googled Running Questions in 2026—Answered by Science
What if everything you thought you knew about running… wasn’t entirely true?Every year, runners ask the same questions—about knees, fueling, shoes, and strength training....
Elite & Industry News
Every Woman’s Marathon: Redefining the Race Experience Through Community, Inclusivity, and Purpose
What if the marathon—long defined by grit, competition, and finish times—was reimagined through a different lens? What if, instead of focusing solely on performance,...
