WMM Strategy
2026 Boston Marathon Weekend: Unofficial Fan & Brand Schedule
The road to Boylston Street is almost here! To help you navigate the best of the city, we’ve compiled a growing list of pop-ups, live shows, and community events happening throughout...
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Elite & Industry News
Conner Mantz Withdraws from Boston Marathon – What This Means For US Men’s Field
Conner Mantz has officially announced his withdrawal from the 2026 Boston Marathon, and hence, the 130th edition of the Boston Marathon has lost its biggest domestic headliner. The American record holder and...
Elite & Industry News
A Dark Season for Distance Running: Analyzing the Bans of Albert Korir and Ruth Chepngetich
On March 30, 2026, the Athletics Integrity Unit (AIU) finalized a five-year ban for Albert Korir, the 2021 New York City Marathon champion. While a suspension of this magnitude for a Major winner...
Elite & Industry News
Conner Mantz Withdraws from Boston Marathon – What This Means For US Men’s Field
Conner Mantz has officially announced his withdrawal from the 2026 Boston Marathon, and hence, the 130th edition of the Boston Marathon has lost its biggest domestic headliner. The American record holder and a perennial...
WMM Strategy
2026 Boston Marathon Weekend: Unofficial Fan & Brand Schedule
The road to Boylston Street is almost here! To help you navigate the best of the city, we’ve compiled a growing list of pop-ups,...
Elite & Industry News
London Marathon Two-Day Event: Could This Redefine the Future of Major Marathons?
The London Marathon’s proposed two-day event for 2027 could mark one of the most significant structural shifts in modern distance running. After drawing more...
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AI Nutrition Tools for Runners: Benefits and Limitations
AI tools like ChatGPT and nutrition-tracking platforms are increasingly common among runners looking for quick answers. Larson acknowledges that some of these tools can...
Elite & Industry News
The Science of Durability: New Study Reveals Why Strength Training Prevents the Late-Race Collapse
Every marathoner knows the "specter" of the final 10K. It is the moment where the internal dialogue shifts from pace-setting to survival. We’ve been...
Kiprun Kipride Max Review – Maximum Comfort for Every Mile
Kiprun, the performance running brand from Decathlon, is officially bringing its high-cushion expertise to the U.S. market this April 2026. The Kiprun Kipride Max...
Rabbit Dream Chaser Review – A Cozy Debut with Room to Grow
Rabbit, the California-based brand famous for its "soft as a cloud" running apparel, made a bold leap into the footwear world with the Rabbit...
Swift Running Equus Review – Carbon Speed for the Every Day
Swift has entered the ring with a clear objective: delivering high-stack, carbon-plated performance without the "super shoe" price tag. The result is the Equus,...


