WMM Strategy
2026 Boston Marathon Weekend: Unofficial Fan & Brand Schedule
The road to Boylston Street is almost here! To help you navigate the best of the city, we’ve compiled a growing list of pop-ups, live shows, and community events...
Elite & Industry News
London Marathon Two-Day Event: Could This Redefine the Future of Major Marathons?
The London Marathon’s proposed two-day event for 2027 could mark one of the most significant structural shifts in modern distance running. After drawing more...
Latest
Garmin WhatsApp Integration: A Game-Changer for Runners — or Just Another Distraction?
Garmin has made a move that, on the surface, seems unrelated to running—but could quietly influence how the sport is experienced.With the introduction of...
Elite & Industry News
2026 NYC Half Marathon Results: Wildschutt and Obiri Shine in Elite Fields
The 2026 United Airlines NYC Half Marathon delivered thrilling racing and fast times, confirming its status as one of the premier early-season road races....
Elite & Industry News
Eliud Kipchoge in Cape Town: Why This Race Could Redefine the Global Marathon Landscape
The announcement that Eliud Kipchoge will compete in the 2026 edition of the Sanlam Cape Town Marathon is far more significant than a legendary...
Elite & Industry News
Kiplimo Reclaims the Throne: 57:20 World Record in Lisbon Silences the Doubters
On the same coastal roads where he first rewrote the history books five years ago, Jacob Kiplimo has done it again. On Sunday morning,...
Elite & Industry News
The 18-Mile Marathon: How the LA Marathon’s Heat Policy Is Challenging the Meaning of the Distance
In endurance sport, the marathon holds a unique symbolic weight. The distance—26.2 miles—is not merely a logistical measurement but a cultural standard. For more...
Elite & Industry News
USATF Breaks Silence: A “Dual Podium” Solution and the Fight for Team USA
After a week of mounting pressure and public outcry, USA Track & Field (USATF) has officially responded to the "Atlanta Ambush." In a comprehensive...
Elite & Industry News
240,000+ Apply for 2026 TCS New York City Marathon
The numbers are staggering — even by New York standards.New York Road Runners announced Wednesday that more than 240,000 runners from over 160 countries...
Elite & Industry News
Remembering Jeff Galloway: The Olympian Who Taught the World to Run-Walk-Run
On February 25, 2026, the running world lost a giant. Jeff Galloway, the 1972 Olympian who revolutionized the sport for millions of "average" people,...
Elite & Industry News
Tokyo Marathon 2026: Runner’s Guide, Elite Field & New Pacing Tech
The Abbott World Marathon Majors (AWMM) 20th anniversary season kicks off this Sunday, March 1st, in Tokyo. With a forecast promising PR-shattering conditions and...
