WMM Strategy

London Marathon Two-Day Event: Could This Redefine the Future of Major Marathons?

The London Marathon’s proposed two-day event for 2027 could mark one of the most significant structural shifts in modern distance running. After drawing more...

Boston Marathon 2026: 6 Waves & Why It Matters (More Than You Think)

The Boston Marathon has officially released bib numbers, wave assignments, and start times for the 2026 race—but this isn’t just a logistical update.For many...

Eliud Kipchoge in Cape Town: Why This Race Could Redefine the Global Marathon Landscape

The announcement that Eliud Kipchoge will compete in the 2026 edition of the Sanlam Cape Town Marathon is far more significant than a legendary...

240,000+ Apply for 2026 TCS New York City Marathon

The numbers are staggering — even by New York standards.New York Road Runners announced Wednesday that more than 240,000 runners from over 160 countries...

2026 Tokyo Marathon Results: Tadese Takele Defends Title, Brigid Kosgei Smashes Course Record in Tokyo

The 2026 Tokyo Marathon delivered a masterclass in tactical racing and pure dominance as Tadese Takele and Brigid Kosgei claimed the prestigious Abbott World...

The New “Stars” of Europe: The European Marathon Classics Launch to Rival the Majors

While the world’s elite and amateur runners have long fixated on the "Six Star" journey of the Abbott World Marathon Majors, a new challenger...

The Sydney Surge: How the 7th Major is Redefining Global Running in 2026

When the Sydney Marathon was officially inducted as the seventh Abbott World Marathon Major in late 2024, the running community knew things would change....

Essential Logistics and Pro-Tips for the 2026 Tokyo Marathon

The Tokyo Marathon is a masterpiece of urban planning and high-energy racing. But for the uninitiated, navigating Japan's capital can be as challenging as...