If running through the streets of Paris is on your bucket list, set aside your traditional registration strategy. The 2027 Paris Marathon—marking the landmark 50th edition on April 4, 2027—is introducing a complete overhaul. From a shift in entry structure to a major title partnership update, here is everything you need to know about the newly minted ASICS Marathon de Paris.
1. ASICS Takes Title Partnership with “La Joie Court Les Rues”
After a 17-year relationship with the event, ASICS has officially stepped into the title partner role, transitioning the event’s official name to the ASICS Marathon de Paris.
- Brand Philosophy: ASICS is bringing its core principle—Anima Sana In Corpore Sano (“A Sound Mind in a Sound Body”)—to the center of the race experience.
- New Campaign Tagline: The refreshed event identity centers around the slogan “La Joie court les rues” (“Paris runs on joy”), highlighting the collective energy of runners, volunteers, and local spectators.
- Community Connection: The move builds on ASICS’ “Paris, bouge ton esprit” (“Paris, Move Your Mind”) initiative developed with the City of Paris, which focuses on expanding community sports access, coaching, and local infrastructure.
- Sponsorship Landscape: Cadence Running United now operates the event alongside the Paris Half Marathon (now sponsored by HOKA on March 7, 2027), while Schneider Electric continues as an environmental sustainability partner.
2. General Entry Shifts to a Random Lottery
For the first time in the event’s history, general-entry bibs will be allocated via a lottery system rather than a first-come, first-served rush.
- Application Window: Registration opens September 8, 2026, and closes September 30, 2026.
- Cost to Enter Draw: Free.
- Notification Dates: Selected applicants will be notified beginning October 1, 2026, with 72 hours to accept and complete payment.
- Standard Pricing: General entry is set at a flat rate of €169 (replacing the former tiered early-bird model).
- Discounted & Tiered Rates:
- French Federation License Holders: €160.55 (5% discount)
- Students, Unemployed, and Adaptive/Disabled Athletes: €50
- Group Entries: Groups of 2 to 6 runners can apply together under a single entry—if drawn, all members receive a bib.
- Charity Options: Non-lottery places remain available for runners committing to raise a minimum of €420 for partner charities.
3. Sustainability and Route Updates
- Hydration Protocol: Aid stations will feature no single-use plastic cups or bottles. Runners are required to carry personal soft flasks or collapsible cups, with refill stations positioned every 2.5 km along the course.
- Redrawn Route: Race organizers will unveil a redesigned marathon course in early 2027, which will remain fixed for the duration of Cadence’s operational contract.
💡 Quick Takeaways for Applicants
- Submission Timing: Applications submitted on September 8 and September 30 carry identical odds in the lottery draw.
- Official Hub: Complete lottery applications and event details are available via asicsmarathondeparis.com.
