The road to Boylston Street is almost here! To help you navigate the best of the city, we’ve compiled a growing list of pop-ups, live shows, and community events happening throughout marathon weekend.
Are you a brand hosting an event?
We want to include you! If you are a brand and want to be featured in this schedule, please send us a message detailing your event name, date, time, location, and a link for more information or RSVPs.
Please Note: This schedule is not final AND WAS LAST UPDATED ON 03/27/2025 at 9pm eastern.
| Date | Time | Event | Brand / Host | Location | Official Link |
|---|---|---|---|---|---|
| Thursday, April 16 | |||||
| Thu, Apr 16 | 10:00 AM | Hyper Heartbreak Hub Opens | Adidas x Heartbreak | 294 Massachusetts Ave, Cambridge, MA 02139, USA | Hyper Hub Info |
| Friday, April 17 | |||||
| Fri, Apr 17 | 9:00 AM | BRANDHAUS Pop-Up Opens | Swift-Running, 26Diamonds, PenAndPaces, Running Peas, Race Day Rangers | 332 Newbury St | Brandhaus Website |
| Fri, Apr 17 | 9:00 AM | rabbit Pop-Up Opens | rabbit | 301 Newbury St | rabbit Itinerary |
| Fri, Apr 17 | 10:00 AM | B.A.A. Expo & Bib Pick-Up | B.A.A. | Hynes Convention Center | Official Expo |
| Fri, Apr 17 | 1:00 PM | Ali on the Run: Live Panel | Ali Feller | Expo Stage (Hynes) | Expo Schedule |
| Fri, Apr 17 | 3:00 PM | Boston Fan Fest Opens | B.A.A. | City Hall Plaza | Fan Fest Info |
| Fri, Apr 17 | 6:00 PM | Welcome Reception | rabbit | 301 Newbury St | RSVP via Movemint |
| Fri, Apr 17 | 6:30 PM | Community Kick-Off Party | Tracksmith | 285 Newbury St | RSVP via Movemint |
| Fri, Apr 17 | 7:00 PM | Ali on the Run Show LIVE | Ali Feller | WBUR CitySpace | WBUR Tickets |
| Saturday, April 18 | |||||
| Sat, Apr 18 | 7:00 AM | 26.True Half-and Full Marathon | 26.True | Malcolm X Park, Dale Street, Boston, MA | Website |
| Sat, Apr 18 | 8:00 AM | 2026 Boston 5K | B.A.A. | Boston Common | Information |
| Sat, Apr 18 | 8:30 AM | Team Abbott Shakeout | Endorphins x Adidas | Boston Common | Race Registration |
| Sat, Apr 18 | 9:00 AM | Saturday Shakeout | Mario Fraioli / Tracksmith | TBD | Tracksmith RSVP |
| Sat, Apr 18 | 9:30 AM | rabbit x Zach Litoff Shakeout | rabbit | 285 Newbury St | Rabbit RSVP |
| Sat, Apr 18 | 7:00 PM | Movie Premier & Party | Heartbreak Hill Running Company | 294 Massachusetts Ave, Cambridge, MA 02139, USA | Hyper Hub Info |
| Sunday, April 19 | |||||
| Sun, Apr 19 | 9:00 AM | Shakeout & WMM Bibs | Team Abbott & Endorphins | Parkman Bandstand 139 Tremont Street Boston, MA 02108 | RSVP |
| Sun, Apr 19 | 9:00 AM | Pre-Race 5K Shakeout | Tracksmith | 285 Newbury St | Tracksmith RSVP |
| Sun, Apr 19 | 9:00 AM | rabbit x Hyperice Shakeout | rabbit | 301 Newbury St | RSVP via Movemint |
| Sun, Apr 19 | 10:00 AM | Shakeout | Adidas x Heartbreak | 18 Newbury St, Boston, MA 02116, USA | Hyper Hub Info |
| Monday, April 20 | |||||
| Mon, Apr 20 | 12:00 PM | Mile 27 Post-Race Party | B.A.A. / Sam Adams | City Hall Plaza | Mile 27 Tickets |
| Mon, Apr 20 | 12:00 PM | Marathon After Party | Tracksmith | 285 Newbury St | Tracksmith Info |
| Mon, Apr 20 | 12:00 PM | Poster Stamping | Tracksmith | 285 Newbury St | Tracksmith RSVP |
| Tuesday, April 21 | |||||
| Tue, Apr 21 | 10:00 AM | Medal Engraving | Marathon Sports | 671 Boylston St | Marathon Sports |
