The road to Boylston Street is almost here! To help you navigate the best of the city, we’ve compiled a growing list of pop-ups, live shows, and community events happening throughout marathon weekend.
Are you a brand hosting an event?
We want to include you! If you are a brand and want to be featured in this schedule, please send us a message detailing your event name, date, time, location, and a link for more information or RSVPs.
Please Note: This schedule is not final AND WAS LAST UPDATED ON 04/10/2025 at 4PM eastern.
| Date | Time | Event | Brand / Host | Location | Official Link |
|---|---|---|---|---|---|
| Thursday, April 16 | |||||
| Thu, Apr 16 | 10:00 AM | Hyper Heartbreak Hub Opens | Adidas x Heartbreak | 294 Massachusetts Ave, Cambridge, MA 02139, USA | Hyper Hub Info |
| Friday, April 17 | |||||
| Fri, Apr 17 | 8:00 AM | Shakeout Run with Brooks Athletes | Brooks Running | Brooks Hyperion House, 400 Newbury St | RSVP |
| Fri, Apr 17 | 8:30 AM | Shoe Demo Shakeout | Adidas x Marathon Sports x Alex Herm | Marathon Sports, 939 Boylston St | Reserve a spot |
| Fri, Apr 17 | 9:00 AM | BRANDHAUS Pop-Up Opens | Swift-Running, 26Diamonds, PenAndPaces, Running Peas, Race Day Rangers | 332 Newbury St | Brandhaus Website |
| Fri, Apr 17 | 9:00 AM | rabbit Pop-Up Opens | rabbit | 301 Newbury St | rabbit Itinerary |
| Fri, Apr 17 | 10:00 AM | B.A.A. Expo & Bib Pick-Up | B.A.A. | Hynes Convention Center | Official Expo |
| Fri, Apr 17 | 1:00 PM | Ali on the Run: Live Panel | Ali Feller | Hynes Convention Center | Expo Schedule |
| Fri, Apr 17 | 3:00 PM | Boston Fan Fest Opens | B.A.A. | City Hall Plaza | Fan Fest Info |
| Fri, Apr 17 | 4:00 PM | Panel Brooks x Runher | Brooks Running | Brooks Hyperion House, 400 Newbury St | RSVP |
| Fri, Apr 17 | 6:00 PM | Welcome Reception | rabbit | 301 Newbury St | RSVP via Movemint |
| Fri, Apr 17 | 6:00 PM | Spin the Block Relay and Party | Brooks X Pynrs | Brooks Hyperion House, 400 Newbury St | Register |
| Fri, Apr 17 | 6:00 PM | Sips & Saucony | Saucony x Marathon Sports | Marathon Sports, 939 Boylston St | Reserve a spot |
| Fri, Apr 17 | 6:30 PM | Community Kick-Off Party | Tracksmith | 285 Newbury St | RSVP via Movemint |
| Fri, Apr 17 | 7:00 PM | Ali on the Run Show LIVE | Ali Feller | WBUR CitySpace | WBUR Tickets |
| Saturday, April 18 | |||||
| Sat, Apr 18 | 7:00 AM | 26.True Half-and Full Marathon | 26.True | Malcolm X Park, Dale Street, Boston, MA | Website |
| Sat, Apr 18 | 8:00 AM | 2026 Boston 5K | B.A.A. | Boston Common | Information |
| Sat, Apr 18 | 8:00 AM | Shakeout Run | Brooks X Citius Mag | Brooks Hyperion House, 400 Newbury St | RSVP |
| Sat, Apr 18 | 9:00 AM | Tracksmith Saturday Shakeout | Mario Fraioli / Tracksmith | 285 Newbury St | Tracksmith RSVP |
| Sat, Apr 18 | 9:30 AM | rabbit x Zach Litoff Shakeout | rabbit | 301 Newbury St | Rabbit RSVP |
| Sat, Apr 18 | 10:30 AM | PUMA Elite Pannel with Dakotah Popehn, Fiona O’Keefe, Alex Maier, Rory Linkletter | PUMA | 755 Boylston St | Reserve a spot |
| Sat, Apr 18 | 11:00 AM | Race Kit Customization | Runna | 583 Boylston St | REGISTER |
| Sat, Apr 18 | 11:00 AM | UYN x Forte Shakeout Run | UYN x Forte | UYN Store, 173 Newbury St, Boston, MA | Register |
| Sat, Apr 18 | 2:00 PM | New Balance Marathon Relay | New Balance | The Track at New Balance | RSVP |
| Sat, Apr 18 | 2:00 PM | Boston Plogging | Tina Muir & Kofuzi | Phillis Wheatley Statue, 256 Commonwealth Ave. | RSVP |
| Sat, Apr 18 | 2:00 PM | Bites and Insights Happy Hour | Runna | 583 Boylston St | REGISTER |
| Sat, Apr 18 | 5:00 PM | RIVS Shakeout Run | RIVS Run Club x Marathon Sports | Marathon Sports, 939 Boylston St | Reserve Tickets |
| Sat, Apr 18 | 5:00 PM | UYN x Forte Carbo Load | UYN x Forte | UYN Store, 173 Newbury St, Boston, MA | Register |
| Sat, Apr 18 | 6:00 PM | Nobody Asked Us LIVE (Des Linden/Kara Goucher) | Des Linden/Kara Goucher x Brooks | Berklee Performance Center, 136 Massachusetts Ave | Tickets |
| Sat, Apr 18 | 7:00 PM | Movie Premier & Party | Heartbreak Hill Running Company | 294 Massachusetts Ave, Cambridge, MA 02139, USA | Hyper Hub Info |
| Sunday, April 19 | |||||
| Sun, Apr 10 | 7:30 AM | PUMA Fam Shakeoutr | PUMA | 755 Boylston St | Reserve a spot |
| Sun, Apr 19 | 9:00 AM | Shakeout & WMM Bibs | Team Abbott & Endorphins | Parkman Bandstand 139 Tremont Street Boston, MA 02108 | RSVP |
| Sun, Apr 19 | 9:00 AM | Shakeout Run with Des, Kara, and Brooks Athletes | Brooks Running | Brooks Hyperion House, 400 Newbury St | Register |
| Sun, Apr 19 | 9:00 AM | Tracksmith Shakeout | Tracksmith | 285 Newbury St | Tracksmith RSVP |
| Sun, Apr 19 | 9:00 AM | Lululemon Shakeout | Lululemon | 208 Newbury St | RSVP |
| Sun, Apr 19 | 9:00 AM | rabbit x Hyperice Shakeout | rabbit | 301 Newbury St | RSVP via Movemint |
| Sun, Apr 19 | 10:00 AM | Shakeout | Adidas x Heartbreak | 18 Newbury St, Boston, MA 02116 | Hyper Hub Info |
| Sun, Apr 19 | 10:00 AM | Cooldown’s Boston Shakeout | Cooldown x Altra x Garmin x Feetures, etc | Mother Juice, 291 Newbury St, Boston, MA 02115 | Register |
| Monday, April 20 | |||||
| Mon, Apr 20 | 12:00 PM | Mile 27 Post-Race Party | B.A.A. / Sam Adams | City Hall Plaza | Mile 27 Tickets |
| Mon, Apr 20 | 12:00 PM | Tracksmith After Party | Tracksmith | 285 Newbury St | Tracksmith Info |
| Mon, Apr 20 | 12:00 PM | Brooks Mile 27 Party | Brooks Running | Brooks Hyperion House, 400 Newbury St | Register |
| Mon, Apr 20 | 12:00 PM | Poster Stamping | Tracksmith | 285 Newbury St | Tracksmith RSVP |
| Mon, Apr 20 | 6:00 PM | Heartbreak After Party | Heartbreak x Nike | Carrie Nation Cocktail Club, 11 Beacon St. Boston, MA 02108 | RSVP |
| Mon, Apr 20 | 6:00 PM | Marathon After Party at Lantern Lounge | Revere Hotel Boston Commons | Revere Hotel, 200 Stuart Street, Boston, MA | Reserve Tickets |
| Tuesday, April 21 | |||||
| Tue, Apr 21 | 9:30 AM | Runna Recovery Morning Walk and Breakfast | Runna | 583 Boylston St | REGISTER |
| Tue, Apr 21 | 10:00 AM | Medal Engraving | Marathon Sports | 671 Boylston St | Marathon Sports |
