LA28 Ticket Guide: How to Buy 2028 Olympic Tickets for $28
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With a record 14 million tickets available and a commitment to affordability, here is the official roadmap to attending the Games in Los Angeles.
The wait is officially over. On December 15, 2025, the LA28 Organizing Committee unveiled the official timeline and process for purchasing tickets to the XXXIV Olympiad. Because the Games are returning to U.S. soil for the first time in over thirty years, demand is expected to be historic. To manage this, organizers are utilizing a multi-step "Ticket Draw" system designed to prioritize fans over bots and resellers.
For the running community—specifically those eyeing the Venice Beach marathon start or the track finals at the LA Memorial Coliseum—securing a ticket requires planning well in advance of 2028.
The Official Timeline: Mark Your Calendars
The path to the stadium begins on January 14, 2026. This is not a first-come, first-served sale, but rather the opening of the official registration window.
January 14, 2026: Ticket Draw Registration opens on LA28.org.
March 18, 2026: Registration window closes.
April 2026: Successful registrants receive their assigned purchase time slots via email.
Spring/Summer 2026: Official ticket sales begin for those with assigned slots.
2027: Paralympic Games tickets go on sale.
How the Ticket Draw Works
To ensure fairness, LA28 is using a randomized draw process.
Register: You must create an account and register your interest at the official LA28 Tickets page. No payment is required to register.
The Draw: All registrants are entered into a random lottery.
The Time Slot: If selected, you will be assigned a specific window of time to log in and purchase tickets for your desired events.
The "$28 for '28" Pledge
In an effort to keep the Games accessible to the public, LA28 has made a landmark commitment to pricing. At least 1 million tickets will be priced at exactly $28.
Universal Pricing: Every single Olympic sport—from the 100m dash to the marathon—will have a meaningful number of tickets available at the $28 price point.
Broad Affordability: Roughly one-third of all tickets for the Games will be priced under $100.
The "Local Advantage" for LA and OKC Residents
In a move to thank the host communities, residents living in the Greater Los Angeles and Oklahoma City (the venue for Softball and Canoe Slalom) regions will receive a special benefit. Residents in these zip codes who register for the draw will be eligible for a special early-access window, allowing them to secure time slots before the general global sale begins.
Sidebar: Tips for Success Checklist
To maximize your chances of crossing the "Ticketing Finish Line," use this checklist:
[ ] Create your profile before Jan 14: Visit LA28.org now and sign up for the newsletter so you are ready the moment registration opens.
[ ] Check your zip code: Ensure your registration uses your current primary residence to qualify for the local presale if you live in Southern California or Oklahoma.
[ ] Plan your "Super Weekend": The Men's Marathon is scheduled for the final day (July 30, 2028), while the Women's Marathon is on the penultimate day (July 29, 2028).
[ ] Don't panic if you miss the first draw: LA28 is holding multiple "ticket drops" throughout 2026. You are automatically re-entered if you aren't picked in the first round.
[ ] Budget for "Category D": To get the $28 price point, look for Category D seating—the most value-friendly option.
[ ] Prepare for mobile-only: All LA28 tickets will be 100% digital via the official LA28 app and managed by service providers AXS and Eventim.