WMM Strategy

The TCS London Marathon 2027 Will Be a Two-Day Event — Here’s What That Means

EMBARGOED UNTIL 06:00 (BST) FRIDAY 19 JUNE 2026In a major and unprecedented move, London Marathon Events has officially announced that the TCS London Marathon...

Breaking History: Cape Town Confirmed as Africa’s First Abbott World Marathon Major

The global running landscape has shifted permanently. In a landmark announcement that sports enthusiasts across the continent have anticipated for years, the Sanlam Cape Town...

Cupless Racing Is Coming—And Chicago Is Going to Test It

Cupless racing is beginning to move from concept to reality in major road marathons, and Chicago is among the latest to take a step...

Will Cape Town Marathon Become a World Marathon Major? 2026 Odds & Analysis

Following the closing steps of the May 24, 2026 edition of the Sanlam Cape Town Marathon, the global running community is asking a singular...

The GOAT Lands in Cape Town: Eliud Kipchoge Kickstarts 7-Continent “World Tour” and Backs Africa’s Major Bid

The streets of the Mother City are buzzing with unprecedented energy. The greatest marathoner of all time (GOAT), Eliud Kipchoge, has officially landed in...

Your Ultimate Cape Town Marathon Shakeout Runs Guide

If you are traveling to Cape Town for the marathon, here are some shakeout runs you can join, provided to us with the help...

Sabastian Sawe to Defend Berlin Marathon 2026 Title After Sub-2 Hour World Record

Sabastian Sawe is set to return to the Berlin Marathon 2026 this September to defend his title—just months after delivering one of the most...

2027 TCS London Marathon: Historic 1.33 Million Ballot Entries Set New World Record

The global demand for the 2027 London Marathon has reached an unprecedented fever pitch. Organizers announced today that the application period for next year's race has...