Elite & Industry News

Paula Radcliffe Named Ambassador for ERBC 2026 and EDP Porto Marathon: A New Era for Global Running

In a landmark week for European athletics—hot on the heels of the 130th Boston Marathon and a thrilling London Marathon—the spotlight has shifted to...

1:59:30 – The Barrier Shattered at 2026 London Marathon: Sawe and Kejelcha Make History in London

The 2026 London Marathon results are in, and they have effectively decoupled human performance from historical precedent. The 2026 spring marathon cycle has effectively...

London 2026: The “Physiological Gauntlet” — Can Fresh Tech Beat Boston’s Tailwind?

After a historic Boston Marathon where a massive atmospheric assist and aggressive footwear sent course records tumbling, the eyes of the running world pivot...

“Missed the Mark”: Nike Apologizes and Pulls Controversial Boston Marathon Signage

Ahead of the 2026 Boston Marathon, global sportswear giant Nike found itself at the center of a social media firestorm following a marketing activation...

Fastest Ever: John Korir Shatters Course Record in Historic 2026 Boston Marathon Double-Repeat

The 130th running of the Boston Marathon on April 20, 2026, was a breathtaking display of speed that didn't just follow history—it rewrote it....

Ashley Paulson Shatters 100-Mile Treadmill World Record by Nearly 90 Minutes

BOSTON, MA — The Boston Marathon Expo is typically a place for picking up bibs, testing out carbon-plated shoes, and soaking in the pre-race jitters....

Inside the Brand: Diadora — The Italian Running Company Emerging for Everyday & Elite Athletes

In a world where the loudest marketing budgets often win the ear of runners, there’s something quietly compelling about a brand that doesn’t chase...

What Peres Jepchirchir’s Withdrawal Means for the London Marathon 2026 Field

The landscape of the 2026 TCS London Marathon has shifted dramatically. Reigning World Champion and 2024 London winner Peres Jepchirchir has officially withdrawn from...